A serial entrepreneur and motorcycle lover from an early age. Learnt to ride on an AJS 500 behind his house at 12 years old, went on to own a string of road bikes, started his own track day company and then went racing at both club level and then went on to Endurance events. Even now Barnett keeps a road bike or two and spends many a weekend off road and trail riding to keep his hand in. The ‘day job’ sees Barnett looking after some of the World’s biggest brands invested in motorsport across F1, MotoGP, WEC, RallyRX & WRC managing their sponsorship and activation programmes.
Born in the industrial heartlands of Birmingham – engineering, design and coach building was in the family blood. Following in the footsteps of both his father and grandfather being ‘ hands on’ creating, tinkering late into the night was etched deep into Ade’s DNA. Having taken to 2 wheels as a teenager it wasn’t until later life that the passion which burns today was properly ignited. It was on the dirt on a charity ride in Africa that Ade found his home and now after countless trips to far away places, he finds swapping the adventure of off-road riding for the adventure of building stunning machines.